[audience]council logo

Pick the plan that fits your decisions.

Try Signal free for 30 days, no card needed. See a sample answer

Agency or research firm? See pricing for agencies

Plans

Billing period

Need a quote or purchase order? Talk to us

Signal

Best for fast, directional reads on your category. Start today.

$3,500USD / month

or $35,000 a year, 2 months free

Start your 30-day free trial
  • Bonus Recruited Panels: Gen Alpha on entertainment, and Gen Z on online shopping and how they prompt AI, ready on day one
  • Modeled Panel: audiences modeled on your brand, plus instant access to your category
  • 50 modeled panelists a year, then $750 per cohort of 20
  • Concept and message testing
  • Directional brand and creative research
  • A quick onboarding call to answer your questions and give you a tour

Intelligence

Best for teams who need their own audience, in depth.

$7,000USD / month

or $70,000 a year, 2 months free

Talk to us
  • Everything in Signal
  • Recruited Panel: your own cohort of 20, recruited from any audience, with a study
  • Modeled Panel: 100 modeled panelists a year, then $500 per cohort of 20
  • Content performance prediction
  • Bring your own data
  • Onboarding, plus ongoing support from our research team

Command

Best for multi-brand portfolios and enterprise teams.

Custom

Priced to your portfolio

Talk to us about Command
  • Everything in Intelligence
  • Recruited Panel: a cohort of 50, a study and a yearly follow-up study
  • Modeled Panel: 150 modeled panelists a year, then $450 per cohort of 20
  • Multi-brand portfolio management
  • Surveys to your own customers through your CRM, built on request
  • Dedicated onboarding, plus ongoing strategic support

Paying by ACH or invoice, or want to talk first? Talk to us

For agencies and research firms

A workspace for every client you serve.

from $30,000USD / year
See agency pricing →

Every plan includes

  • Unlimited seats
  • Modeled Panel cohorts for your category
  • Your data stays yours, and never trains another model
  • Works in Claude and ChatGPT
  • SOC 2 Type I
  • Okta SSO
  • Isolated workspaces
  • GDPR and CCPA aligned

How it works

Two kinds of Audience Models

Real, recruited people

Recruited Panel

Best for decisions grounded in your own audience. Real people, each profiled on 300 to 400 questions including the HEXACO personality assessment, with 93% average fidelity in holdout testing. You can survey the same people again.

average fidelity in holdout testing
93%
questions per person, incl. HEXACO
300–400

Built from data

Modeled Panel

Best for fast, directional reads while you screen ideas and narrow options. We model audiences on your brand and give you instant access to your category, built from data points on 890 million people. It’s directional by design. For anything more specific, the Recruited Panel goes deeper, and it’s the one we fidelity test.

people behind the data points
890M
access to your category
Instant

A sample answer

What your Recruited Panel sends back

You ask

How would you react to a $38 serum called “Second Skin,” with the line “One drop, all-day glow”?

Asked of a Recruited Panel cohort of 20 skincare buyers, 22 to 32. Illustrative example with a fictional brand.

  • Maya, 24 · Austin

    “Love the minimalism, but I’d want to see it on someone I actually follow first.”

  • Devon, 31 · Chicago

    “‘All-day glow’ is vague. Tell me what’s actually in it and I’m listening.”

  • Priya, 27 · Seattle

    “This is exactly my aesthetic. I’d share it to my story on day one.”

Questions teams ask

Not sure which plan fits?

Tell us what you’re working on, and we’ll help you find the right fit. We also build custom packages for multiple markets and ongoing programs.

Get in touch